Badass Beer for your Badass

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Later this month Detroit rocker and pimp extraordinaire Kid Rock will be unveiling his "Badass Redneck Lager" at his CoPa concerts. The brewing was commissioned by Michigan Brewing Company, even though the label says "American Badass Beer company." The beer, said to be a light, refreshing lager, easily consumed again and again.

The Beer has brought with it some pros. cons and speculation. The pros are that this beer was conceived, planned, brewed and debuts in Michigan. Props to the Kid for keeping Michigan where its at. The Beer is also geared to create up to 400 jobs. I would assume this is a broad spectrum across many platforms and not just within the brewery/ However they are created, if MBC is looking for a new metropolitan employee, I'm your man. The cons are that (so I've read and heard) the number of new jobs could be over-inflated. Again, this could be a broad spectrum, from servers at CoPa to bottlers at the brewery. Time will tell. Speculation comes down to the marketing and pricing of this beverage. It is an American lager set to go head to head with those in the BMC world (though the Kid denies Coors, as they once partnered in or endorsed in something). So if the market isn't use to or too concerned with flavor and process, the question comes to who's going to pay for a premium beverage that is similar to a mediocre one, but gets you more bang for your buck? i.e. two six packs of Badass Lager might equal $15 or so in an average retail store. You could get 18-24 BMC for that price. Finally, with the market we have in Michigan and throughout the nation, you could afford to continuously drink their favorite badass' beer? Again, time will tell.

Now what could be awesome is a trick up the sleeve of those in charge of supply, demand, and price. Why not have a flat rate for this new six pack, say $5. We did it with pizza. We did it with subs. Why not do it with beer? After all, they all go hand in hand, no pun intended.

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