Kid Rock / MBC launching new beer

A recent press today pointed to the Michigan Craft Brew scene with its details on a new beer being created and marketing around one of Detroit's best known names, Kid Rock. The Freep's article points to Michigan Brewing Company as the brewery working with Mr. Rock in the formulation of the beer. Known for its fantastic Celis styles, it is no surprise that MBC would be the front runner in producing this beer, all of its names (with respects to the Celis) follow Michigan timeliness and accustoms. there is the Mackinaw Pale Ale, Peninsula Porter and Superior Stout to name a few. And they even a beer simply titled "Hamtramck", made with imported polish hops. Who's to guess what style and flavor profile the Kid finds attractive in his own beers, I only hope he likes his IBU's. Had this been just another brewery developing another flavor of beer gotten front page news without the involvement of Kid Rock? Most certainly not. But, If he can help land me a new job, or at least enjoy another style of beer while trying to do so, then sign me up.